zahra abdolvahabi; mehdi kohandel; Abas khodayari; Ali Zareai
Abstract
AbstractE-commerce is one of these technologies that behind its seemingly simple name, a concept is hidden beyond what is in our minds.The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is ...
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AbstractE-commerce is one of these technologies that behind its seemingly simple name, a concept is hidden beyond what is in our minds.The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is mixed or in other words, combined according to the purpose of the research. In this research, first the qualitative method and then the quantitative method. The statistical population consisted of two parts. The statistical population in the qualitative part included university professors, experts and thinkers. The field of study and having related scientific writings related to the subject, having managerial positions and executive experiences in the field of e-commerce community and experts in the field of sports marketing were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was based on the theoretical saturation index of 17 people also in the quantitative section were marketing experts, sports marketing, IT and federation experts.Based on this 370 people were selected as a sample. The measurement tool in the qualitative stage of the interview was open and based on three stages of open, axial and selective coding which was analyzed with the help of software version 202.Was analyzed with AMOS software.
Masomeh Babaei Mobarake; Mehdi Kohandel; Abas khodayari; Mahvash Noorbakhash; Ali Zarei
Abstract
The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports programs viewers, nine hidden motive variables were investi-gated. To analyze the data, and to identify and extracting ...
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The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports programs viewers, nine hidden motive variables were investi-gated. To analyze the data, and to identify and extracting Scales and items, orthogonal rotational exploratory analysis method was used using SPSS statistical software (SPSS software) at a significant level of 0.05 and two-way. The statistical popula-tion of this research is all students of Payame Noor University of Tehran, with a total number of 22,000. The statistical sample was determined based on the exploratory factor analysis (525 people) and classified by stratified random sampling method. Face and content validity were confirmed by experts, and con-struct validity were confimed using exploratory factor analysis. For data analysis, structural equation modeling (partial least squares method) was used by Smart PLS software. The results of the structural equation model showed that the motivations of viewers of sports programs through digital devices are as fol-low: pleasure (0/834), recreation and entertainment (0/815), sports information (0/804), sport information learning (0/666), and Composition (0/665), social interactions (0/560), rest (0/528) and emancipation and escape (0/108). Also, the good-ness of fit (GOF) was reported 0/693 and accordingly the model is fitted as a strong model.
Ehsan Asadollahi; Farshad Tojari; Ali Zarei
Volume 4, Issue 3 , May 2017, , Pages 15-25
Abstract
Introduction: The economic environment and business, advertising in sport and through sport is one of the ways That most companies to introduce their products and expand their market to it. The aim of this study was to compare the effect of media relations and promotional brand identity and commitment ...
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Introduction: The economic environment and business, advertising in sport and through sport is one of the ways That most companies to introduce their products and expand their market to it. The aim of this study was to compare the effect of media relations and promotional brand identity and commitment to transfer Sports From the perspective of sports consumers and provide practical model for using media ads. Methodology: This study on the nature and purpose and in terms of descriptive and correlational and in terms of searching for data. Sample size was 500 people were randomly selected for answer to questionnaire promotional media due to the transfer of brand identity and the sport commitment done. The reliability test using Cronbach's alpha was 92/0. In order to analyze the data, descriptive statistics and inferential statistics and also for the calculation and data processing software packages Spss and LISREL were used. Results: The study findings also showed the emergence of structural equation promotional and advertising media to convey brand identity and sport commitment from the perspective of sports consumers a significant effect. Conclusion: According to the results, it can be said that managers, marketers and planners of advertising companies, organizations and clubs and sporting goods Service Provider Use of the effectiveness of each advertising media advocacy and provide an integrated program of The media and to inform, remind and convince consumers can And repeated increase consumer participation through the transfer of brand identity or brand and achieve their advertising goals.